13. Don’t: Overwhelm with text

For instance, imagine a hypothetical dashboard where you have plotted the number of monthly sales for an NFT collection for 6 months. How can you optimize the real estate next to this chart?

Instead of writing something like this self-explanatory description:

“The number of monthly sales for an NFT collection trended up for the past 6 months:

In January it was A tokens sold.

In February it was B tokens, B-A tokens more.

In March and April each, C NFTs were sold.

May saw a brief decrease, back to February levels with B sales.

June had the record number of sales in this collection, with more than D sales.”

try something like:

“NFT sale count shows an uptrend, and combined with data in the previous chart this indicates possible concentration:

• The number of monthly sales for an NFT collection trended up for the past 6 months from January to June (minus a brief decrease in May).

• On the chart above we saw that the number of unique monthly buyer wallets consistently decreased in the same time span. This indicates that the collection is concentrating in a smaller subset of wallets.

• Is this trend neutral, positive, or negative? The next section helps us understand the implications.”